Guide
What Your Analysis Shows You
A score tells you where you stand. The analysis tells you where that number came from — and which part of it you can actually do something about.
The short version
One number is easy to read and impossible to act on. The analysis breaks your score apart four ways: over time, so you can see direction rather than a snapshot; by engine, so you know where you are losing; by search phrase, so you know what to fix; and one phrase at a time, so you can check whether a specific change worked.
Insights, in plain English
At the top of the analysis is a short list of observations written from your own scan history — not a template. There are five kinds:
Which way your score is moving, and by how much
Whether sentiment about your business has shifted
Which engine you are strongest on and which you are weakest on
Which single search phrase moved most since last time
Which tracked phrases have never produced a mention at all
The last one is usually the most useful and the least comfortable. A phrase that has never once produced a mention is either a real gap worth attacking or a phrase that was never going to name anybody — and telling those two apart is the single most valuable thing you can do in your first month.
The phrase table is sorted worst first
Every phrase you track appears in one table with its mention rate, how often you came up first, how often you landed in the top three, and which way it is trending.
It is deliberately sorted weakest performers first. A table sorted best first is flattering and gives you nothing to do. Your weakest phrases are where the available gain is, so they go at the top rather than at the bottom where nobody scrolls.
By engine, because the fix is different for each
Being invisible on ChatGPT and being invisible on Google AI Overview are different problems with different solutions — website quality moves one, directory and review presence move the other. An overall score averages that distinction away.
The engine comparison shows your mention rate for each engine over time, so “we are weakest on Gemini” becomes a specific piece of work rather than a general worry. It appears once you have two or more scans to compare.
One phrase at a time
Switching to the By Phrase view gives any single search phrase its own history: its score over time, and its mention rate on each engine.
This is the view that answers “did the thing I changed last month work?” If you rewrote a service page to answer one specific question, this is where you find out whether any engine noticed — and it is worth checking a few scans in rather than the next day, because individual runs vary and one reading is not a trend.
Taking it with you
Every paid plan can export. There are two formats because people want genuinely different things from them:
A clean report with the dashboard navigation and buttons stripped out. This is the one you email to a client, hand to a web developer, or keep as a record of where you were before you started.
The same data as rows and columns — your scan results, your recommendations, or your full score history. This is the one you sort, filter, and keep alongside your other reporting.
Both are included rather than chosen for you. Most people reach for the spreadsheet, and a good number of people will never open one — the report is the deliverable for them, and a spreadsheet is not a substitute.
How many scans before this is worth reading
One scan tells you where you stand. Two gives you a direction. The engine comparison needs two, and judging whether a specific change worked usually takes three or four — because AI answers vary between runs even when nothing about your business has changed.
That variation is exactly why the analysis leads with direction and trend rather than any single number. A one-scan move is noise. A three-scan move is a signal.