What we’re building next

Every engine indextr measures runs with live web search on, because that reproduces what a real person gets. But models also carry knowledge from training, and the two can disagree sharply. We tested this: asked with search switched off, Gemini knew one business cold while ChatGPT had never heard of it. Reporting the split explains results that otherwise look contradictory — being named often but cited never usually means the model remembers your industry, not your website. It is a diagnostic rather than a lever, and we will say so: nothing you do this quarter changes what a model already learned.

Today you sign up, then see your score. It should be the other way round — enter your business, watch the scan, and decide afterwards whether to keep it.

Right now a tracked competitor shows a mention rate. We already record which engines named them, how they were described, and where they appeared in the answer — it just isn't shown yet. Seeing that a rival owns ChatGPT while you own Google AI Overview is a different problem from losing everywhere.

You see that sentiment was negative. You cannot yet see the sentence. The raw response is stored for every search and engine, and reading it is far more useful than a label — it usually shows exactly which page or review the engine drew from.

Mark a recommendation done and it should appear on your trend chart, so a score movement can be read against the work that preceded it. Plus free-text notes, for the things we never recommended — claiming a listing, asking customers for reviews.

One weekly report suits most people and is too much for some. A setting for every scan, a monthly summary, or nothing at all.

Every timing estimate in indextr — check back in two to four weeks, this is a slow change — comes from how often crawlers revisit pages. None of it is measured, and we say so wherever it appears. But we hold both halves of the data: when a customer marks work done, and how their score moved afterwards. Across enough customers that becomes evidence rather than an estimate. It needs real volume before it would be honest, so it waits.

For agencies, and for owners running more than one brand. Today each account tracks one business, which means separate logins for people who should have one.

An installer in a small town sells to the whole metro, and buyers search the metro. But a Google Business Profile is registered at the physical address. One field is currently doing both jobs, which is fine until the two differ.